Search Engine Advertising campaign 

Sponsored links are a form of online advertising which consists of generating traffic towards your website thanks to a presence in the first positions of the results of the search engines and directories. The most common form of remuneration is by CPC (cost per click), but CPM (cost per thousand impressions) can also apply in the case of networks of affiliated members (e.g. : Google Adsense).

There are many advantages of a search engine advertising campaign for advertisers:

 Flexibility: Definition of your own daily budget and of the cost per click.  Targeting of the advertisements as a function of regions and languages.  Optimization and modification of the campaign and the budget at any time.

 Cost control: The budget spent can be limited by day or diluted over a defined period. Determination of the price per click for each keyword. You pay only for the internet users who click on your ad.

 Performance: The advertisements are distributed only to the internet users having made a request fitting your activity sector. Placements on line and adaptations of the campaigns in a few hours.  Follow-ups and statistics in real time.