Management and follow-up of campaign Google AdWords and Yahoo

Once your AdWords or Yahoo (Yahoo Search Marketing) campaign has been launched, our production team regularly monitors the evolution of the results. On the basis of the defined objective, the adwords campaigns are optimized either manually or via our bid management tool. This tool implements a set of strategies operating on the properties of the groups and keywords of the Google AdWords and Yahoo Search Marketing campaigns in order to optimize the bids. These rules can take into account a series of elements such as the cost per acquisition, the position of the ads, the budget, etc.

When optimizing the AdWords or Yahoo Search Marketing campaigns we perform several operations :
 analyses of the groups of keywords which function well and those which produce weak performances.
 evaluation of the results of the different ads and adaptations of the texts.
 analysis of the effectiveness of the different keywords.
 modification of the bids and addition or deletion of keywords.